Institutional Seller | Rushhh Daytona Beach

Highlights:

• Fee simple interest in a lender-owned, 110-room oceanfront hotel in Daytona Beach Shores, Florida
• Available through the August 5th RealINSIGHT Marketplace auction at a significant discount to replacement cost
• Situated on a nearly 1.3-acre oceanfront parcel improved with a six-story reinforced-concrete hotel
• Unique opportunity to reposition and reopen an oceanfront hotel in Daytona Beach Shores, with several nationally recognized hotel brands available
• Zoned for hotel / motel use within Daytona Beach Shores’ coastal hospitality corridor, supporting continued lodging use and future optionality, subject to municipal approvals
• Prior renovation provides a meaningful head start on repositioning, with guestrooms and back-of-house areas already in various stages of completion before hurricane-related disruption halted the project
• Ownership has since funded approximately $1.9 million toward a seawall, site-stabilization, and structural concrete repair program, including completed seawall installation and concrete restoration

Description:

Location Highlights
• Positioned on South Atlantic Avenue (A1A) in Daytona Beach Shores, an irreplaceable oceanfront location along one of Florida’s most established beachfront corridors
• Provides direct access to Daytona Beach’s 20+ miles of shoreline, supporting year-round leisure, family, and drive-to resort demand
• Proximate to the Ocean Center / convention district - one of Florida’s leading beachfront group venues, featuring 200,000+ square feet of flexible indoor and outdoor meeting space
• Captures leisure demand from the Daytona Beach Boardwalk, Ocean Walk Shoppes, Daytona Lagoon, and the broader beachfront entertainment district, one of the market’s primary drivers of year-round visitor activity
• Approximately six miles from Daytona International Speedway, a global motorsports destination that drives significant demand during marquee events, including the Daytona 500 and Speedweeks, with Speedweeks attendance of 450,000+
• Supported by Daytona Beach’s higher education ecosystem, including Daytona State College, Embry-Riddle Aeronautical University, and Bethune-Cookman University, which collectively serve 35,000+ students
• Supported by Volusia County’s two largest private-sector employers, AdventHealth and Halifax Health, which employ nearly 8,000 people combined, and includes AdventHealth Daytona Beach’s ongoing $220 million expansion
• Approximately 10 miles from Daytona Beach International Airport, achieved its highest passenger volume in nearly three decades, welcoming more than 772,000 travelers in 2025 amid expanded nonstop service and 20% year-over year seat capacity growth
• Easily accessible via Interstate 95 and Interstate 4, connecting Daytona Beach to Orlando, Jacksonville, Tampa, and the broader Southeastern United States


Market Highlights
• The Daytona Beach area attracted approximately 3.0 million visitors, 2.8 million room nights, and $2.2 billion in direct visitor spending in 2025, reinforcing broad tourism demand and year-round lodging depth
• Major annual events including Daytona Bike Week, Jeep Beach, Biketoberfest, Speedweeks, and Welcome to Rockville, drive substantial market compression, elevated occupancy, and premium rate periods
• Continued investment around the Daytona International Speedway / ONE DAYTONA / airport corridor has reinforced its role as a growing mixed-use, aviation, and logistics hub supporting broader market demand
• Daytona Beach benefits from a diversified and growing demand base supported by beachfront leisure, group, sports, higher education, healthcare, government, regional drive-to travel, and continued growth in aviation, aerospace, logistics, and business investment
• Volusia County’s beaches serve as a major regional economic engine, generating approximately 60 million annual day trips and supporting an estimated $4.3 billion in annual beach-oriented visitor spending
• Volusia County’s population grew by approximately 10% from 2020 to 2025, reaching roughly 610,000 residents and reflecting continued in-migration along the Central Florida coast
• Strict coastal development constraints, high construction costs, limited beachfront land, and ongoing beach preservation requirements create meaningful barriers to new oceanfront hotel supply


For more information:
https://rimarketplace.com/auction/3306/hospitality/dayt-bch-sh/fl?utm_source=brevitas&utm_medium=listing_paid&utm_campaign=august5_2026&utm_content=hospitality_3306

Bidding Opens
Aug 03, 2026 12:00 PM
Bidding Ends
Aug 05, 2026 12:00 PM