The Herbie

Highlights:

• **Investment Highlights – The Herbie Motel**
• - **Seller Financing Available!** Flexible financing opportunity for qualified buyers; terms negotiable.
• - **Boutique motel investment near Memorial Stadium and the University of Nebraska–Lincoln.
• - **13 Income-Producing Units** – 12 renovated guest rooms plus a flexible 3-bedroom, 2-bath suite that could serve as owner/operator living quarters.
• - **1.00-Acre Commercial Parcel** – Significant unused land with highway frontage offering potential for future development, subdivision, or separate resale, subject to approvals.
• - **Additional Expansion Opportunity** – Separate gutted building with potential for up to 6 additional guest rooms or 3 two-bedroom units.
• - **Prime Lincoln Location** – Convenient to Memorial Stadium, UNL, the Haymarket District, Pinnacle Bank Arena, and major events.
• - **Renovated Boutique Accommodations** – Updated guest rooms, modern finishes, furnished interiors, and inviting outdoor courtyard amenities.
• - **Established Revenue with Significant Upside** – Approximately $97,000 in trailing gross revenue despite limited active marketing and remote management.
• - **Turnkey Operating Infrastructure** – Existing furnishings, FF&E, branding, website/domain, booking systems, and contactless guest-access framework included.
• - **Value-Add Investment** – Opportunity to increase occupancy and revenue through professional hospitality management, targeted marketing, dynamic pricing, and potential expansion.

Description:

The Herbie is a boutique limited-service motel/short-term lodging opportunity located at 926 Oak Street in Lincoln, Nebraska. Situated on approximately 1 acre, the property consists of a three-building motel complex totaling approximately 6,602 SF, with renovated active guest rooms, onsite paved parking, and a curated outdoor courtyard amenity area. Seller financing available!

The property includes 14 existing units/keys, including a larger three-bedroom, two-bathroom unit that may serve as owner/operator quarters or an additional rentable accommodation. All active guest rooms were renovated in 2023–2024 with updated boutique finishes, keyless smart-lock entry, FF&E, appliances, décor, and guest amenities. Select units include full kitchenettes.

The offering provides a turn-key hospitality foundation with meaningful value-add upside through enhanced operations, improved marketing, expanded booking strategy, and potential renovation or activation of the gutted Building 3 shell, subject to buyer due diligence, permits, and feasibility. The sale includes real estate, site improvements, FF&E, furnishings, appliances, décor, operating supplies, The Herbie brand, website/domain, and existing booking infrastructure.

The Herbie is located at 926 Oak Street in Lincoln, Nebraska, positioned within an established infill area of the city with convenient access to downtown Lincoln, the Historic Haymarket, the University of Nebraska–Lincoln campus, Memorial Stadium, Haymarket Park, and regional transportation corridors. The location offers a practical blend of lodging accessibility and neighborhood character, making it well-suited for short-term stays, visiting workers, event travelers, game-day guests, and value-conscious visitors seeking a more flexible alternative to traditional hotel accommodations.

The property benefits from proximity to key Lincoln demand drivers, including downtown entertainment, university activity, athletic events, government and business travel, and regional medical, construction, and workforce-related lodging needs. Public property data identifies the site at 926 Oak St., Lincoln, NE 68521, with Lincoln Amtrak approximately 1.7 miles away and Lincoln Airport approximately 3.5 miles away. Lincoln’s downtown/Haymarket area includes attractions such as The Railyard, Memorial Stadium, and the Haymarket pedestrian corridor connecting the Haymarket area with the UNL campus.

The Herbie consists of an approximately 1-acre hospitality site improved with a boutique motel-style lodging property and related site improvements. Public records identify the property’s land use as hotel, with H3 zoning, approximately 4,574 square feet of building area, and a legal description within the Belmont Addition.

The property currently includes 14 existing units, including one larger 3-bedroom onsite housing/manager-style unit, with 13 rentable/usable units and six additional unrenovated units or expansion areas that may provide future value-add potential. The offering is intended to transfer the real estate, site improvements, FF&E, appliances, décor, operating supplies, The Herbie brand, website/domain, booking infrastructure, and related operating framework, providing a buyer with a turn-key foundation and a clear path for operational upside.

The site layout supports a low-overhead lodging model with onsite parking, exterior-access units, and flexible use potential for nightly, weekly, workforce, contractor, event, university, or extended-stay demand. A buyer should independently verify zoning, floodplain status, unit count/configuration, permits, measurements, and feasibility of any future renovation or expansion plans during due diligence.

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