Institutional Seller | DoubleTree Atlanta - Alpharetta

Highlights:

• Windward Business District at GA 400 Access: Near the GA 400 and Windward Parkway interchange, a corridor carrying ~278,000 vehicles per day.
• 46% RevPAR Gap to the Hotel’s 2019 Peak: TTM RevPAR of $61.14 versus $113.84 in 2019 points to embedded upside for a repositioned asset.
• Offered Free and Clear of Hotel Management: A new owner can install its own operator, revenue management, and cost controls from day one.
• Leading Comp Set With a 107% RevPAR Index: Ranked 2nd of 6 on TTM RevPAR with a 106% occupancy index, despite recent capital underinvestment.
• Corporate Base of Nearly 900 Tech Companies: Demand is anchored by Morgan Stanley, AT&T, ADP, Equifax, and Fiserv operations in Alpharetta.
• F&B and Meeting Space Revenue Recapture: F&B fell from 9.0% of revenue in 2019 to 1.7% in 2025; 748 SF of meeting space is underused.

Description:

View details and diligence materials on RI Marketplace:
https://rimarketplace.com/auction/3523/hospitality/alpharetta/ga?utm_source=brevitas&utm_medium=paid_listing&utm_campaign=december2_2026&utm_content=hospitality_3523

Brokered by JLL and powered by RealINSIGHT Marketplace, DoubleTree Atlanta - Alpharetta at 2925 Jordan Court is an 80-room, fee-simple upscale hotel in Alpharetta’s Windward business district near GA 400. Opened in 2000 and last renovated in 2023, the hotel offers 41 king and 39 double queen guestrooms, Savannahs restaurant, 748 SF of meeting space, an outdoor pool, and a fitness center. For the trailing 12 months through July 2026, the hotel generated $1.87 million in revenue at 58.1% occupancy and a $104.29 ADR, outperforming its competitive set with a 107% RevPAR index, though EBITDA was near breakeven. The hotel posted RevPAR of $113.84 in 2019, and the gap to that level frames the value-add thesis: completing a Property Improvement Plan, rebuilding F&B revenue that fell from 9.0% to 1.7% of total revenue, and activating small-group meeting demand. The asset is offered unencumbered of management, giving a buyer full control of operations and revenue strategy. Demand is supported by nearly 900 technology companies and major employers including Morgan Stanley, AT&T, and ADP, while the $4.6 billion GA 400 express lanes project, Continuum Alpharetta, and the approved North Point Mall redevelopment add long-term demand drivers to the submarket.

Location
Located at 2925 Jordan Court in Alpharetta’s Windward business district, the hotel sits near the GA 400 and Windward Parkway interchange, about 25 miles north of downtown Atlanta. Fiserv, ADP, and AT&T operate nearby, while Avalon, an 86-acre mixed-use destination, and Ameris Bank Amphitheatre drive leisure demand. Five competing hotels sit within 2.2 miles.


Bidding Opens
Dec 01 1:00 AM
Bidding Closes
Dec 03 1:00 AM

Documents: