Receivership Sale: 160-Key Holiday Inn | Milwaukee Riverfront

Highlights:

• Fee simple interest in the 160-room Holiday Inn Riverfront in Milwaukee, Wisconsin
• Offered through a court-appointed receivership sale via the July 15 RIM auction
• Property was transferred to special servicing in August 2024, followed by the appointment of a court-appointed receiver in April 2025
• Unencumbered by management and debt, and offered at a substantial discount to replacement cost
• Eligible for relicensing under the Holiday Inn flag through a long-term franchise agreement with IHG
• New ownership can unlock meaningful upside following the transition from court-appointed receivership
• Recent comp set momentum supports additional upside, with trailing 12-month RevPAR growth of 6%+, materially outpacing the national average
• Benefits from a constrained North Shore / Milwaukee Riverfront submarket pipeline, with no new hotel supply approved or under construction

Description:

Location Highlights
• Positioned on Milwaukee’s North Shore/riverfront corridor, with convenient access to Whitefish Bay, Shorewood, UW–Milwaukee, downtown Milwaukee, and the broader I-43 / Port Washington Road trade area
• Minutes from the University of Wisconsin–Milwaukee, which reported Fall 2025 enrollment of 23,100+ students and drives recurring demand from athletics, conferences, graduations, and university-related travel
• Near ManpowerGroup’s global headquarters and Glendale’s Bayshore mixed-use district, a 22-acre, 1.2 million-square-foot lifestyle center supporting corporate, vendor, training, and transient demand
• Supported by nearby medical demand from Orthopaedic Hospital of Wisconsin in Glendale and Ascension Columbia St. Mary’s Milwaukee Campus
• Benefits from local commercial and project-based demand tied to the Riverworks / East Capitol industrial corridor and broader North Shore office, municipal, and service-business activity
• Approximately 15 minutes from downtown Milwaukee’s major convention and event anchors, including the expanded Baird Center, Fiserv Forum / Deer District, UW–Milwaukee Panther Arena, and Summerfest / Henry Maier Festival Park, which generate meaningful compression and overflow demand into North Shore assets
• Summerfest drew 602,000+ attendees in 2025, while Henry Maier Festival Park averages approximately 1.2 million annual patrons, reinforcing Milwaukee’s large-scale event and leisure demand base
• Near local leisure and lifestyle demand generators including Sprecher Brewery, lakefront attractions, and downtown Milwaukee entertainment, supporting weekend leisure and VFR demand


Market Highlights
• Milwaukee is a diversified Midwest business and leisure market supported by 6 Fortune 500 and 5 additional Fortune 1000 headquarters, including Northwestern Mutual, ManpowerGroup, Kohl’s, Fiserv, WEC Energy Group, Rockwell Automation, and Harley-Davidson
• The expanded Baird Center generated 200+ events, 420,000+ attendees, and approximately $174 million in economic impact in its first year, while Visit Milwaukee reported 300,000+ future room nights booked in 2025
• Downtown Milwaukee has $9+ billion in recently completed, under-construction, and proposed catalytic projects, reinforcing the CBD’s long-term position as Southeast Wisconsin’s primary demand hub
• Major downtown investment includes the $456 million Baird Center expansion, Northwestern Mutual’s ~$500 million campus expansion, Fiserv’s 2024 downtown headquarters opening, and the ~$255 million future Milwaukee Public Museum project
• Milwaukee Mitchell International Airport served nearly 6 million passengers in 2025, reinforcing regional accessibility and broader citywide visitor volume
• Broader market demand is also supported by Marquette University, Milwaukee School of Engineering, American Family Field, the Milwaukee Regional Medical Center, the 128th Air Refueling Wing / Milwaukee MEPS, and major Southeast Wisconsin construction activity, including Microsoft’s $7+ billion Racine County data center investment


For more information:
https://rimarketplace.com/auction/3248/hospitality/glendale/wi?utm_source=brevitas&utm_medium=listing_free&utm_campaign=july15_2026&utm_content=hospitality_3248

Bidding Opens
Jul 14, 2026 12:00 AM
Bidding Ends
Jul 16, 2026 12:00 AM