Quality Inn & Suites

Highlights:

• I-94 & Highway 54 Interchange Location: Direct interstate visibility and access position the hotel for Midwest corridor demand.
• 133-Room Hotel Set On 10.42-Acre Site: Recently converted Quality Inn & Suites spans three floors and 133 well-appointed keys.
• November 2025 Quality Inn Conversion: Rebranded under Choice Hotels' nationally recognized Quality Inn & Suites platform in 2025.
• Multi-Year NOI Growth Under New Brand: Broker pro forma projects Year 1 NOI of $390,986, up sharply from actual $22,164 in 2025.
• Outdoor Recreation Demand Generators: Near Black River State Forest and Wazee Lake, part of a park system drawing 20M+ visitors.
• Gaming, Healthcare & Trail Demand Base: Ho-Chunk Gaming, Mayo Clinic, and regional ATV/snowmobile trails support year-round demand.

Description:

For more information visit the listing page on RI Marketplace. Copy and paste the link here: https://rimarketplace.com/auction/3314/hospitality/black-river-falls/wi?utm_source=brevitas&utm_medium=listing_paid&utm_campaign=august19_2026&utm_content=hospitality_3314


RealINSIGHT Marketplace, in partnership with Marcus & Millichap, is pleased to present the Quality Inn & Suites Black River Falls I-94, a 133-room, three-story hotel on 10.42 acres at the interchange of Interstate 94 and Highway 54 in Black River Falls, Wisconsin. Built in 1974 and converted to the nationally recognized Quality Inn & Suites brand in November 2025, the Property gives investors a freshly rebranded, Choice Hotels-affiliated asset in a market with limited branded supply. The Hotel posted 2025 revenue of approximately $992,000 on 18.6% occupancy and a $105.00 ADR, with a broker pro forma projecting Year 1 NOI of $390,986 as occupancy climbs toward 25%, a substantial value-add opportunity from actual 2025 NOI of $22,164. Amenities include an indoor pool, fitness center, and free hot breakfast, plus meeting and event space supporting group demand beyond room nights. The Property benefits from a diverse demand base anchored by Ho-Chunk Gaming, Mayo Clinic Health System, and Black River Memorial Hospital, plus year-round outdoor recreation including Black River State Forest and hundreds of miles of ATV and snowmobile trails. Positioned along a heavily traveled interstate corridor between Minneapolis and Madison, the asset offers a nationally branded hotel with meaningful upside in a stable, demand-diverse Wisconsin lodging market.