Email may no longer be the darling of the techy set, but for business there is no single more effective marketing tool. Utilizing email marketing for real estate services and apps boosts the impact of your marketing plan and saves time in the bargain. Tools have been developed specifically for CRE that let you dazzle and fascinate your clients without spending your entire week on the task.
Marketing Tools
Mail Chimp
With more than 12 million users, Mail Chimp lets you easily send customized email campaigns, view engagement statistics for your clients, and manage lists. This add-on offers a free version to get you started, and even more services at its “Growing Business” and “Pro Marketer” levels, priced at $25 a month and up.Constant Contact
This software is a well-regarded veteran of the email marketing game. Constant Contact includes customizable marketing templates, and helps boost your efficiency by scheduling messages to go out at chosen intervals. Pricing starts at $20 per month, and a 60 free trial is available.The News Funnel
An excellent, free, personalized real estate news feed that helps you keep that “expert” status. Easy to customize so you receive information on the local and national real estate topics that matter to you. Companies can also set up free profiles to distribute press releases and more.Property Campaign
This tool offers an extensive selection of marketing templates to make creation of materials fast and easy. Free accounts are available, with premium services starting at $59.Property Blast
Offering both commercial and residential platforms, with pricing based on the area of coverage. Single state blasts start at $59, while national coverage costs $159 per blast.Property Send
Commercial real estate email marketing platform with a money-back guarantee. Emails reach thousands of commercial real estate buyers, brokers, agents, owners, and developers. Subscriptions start at $109 per month, with a 3-month commitment.Big Boys Blast
Available for U.S. and Canadian CRE, this site compiles commercial listings and facilitates email marketing for thousands of industry professionals. Pricing for U.S. brokers is at $139.RealNex Property Line
Property line is a free feature that streamlines the entire marketing process, and allows easy creation of materials drawing from property listing information. Email blasts can be precisely targeted for maximum impact.Document Storage and Sharing
No one can operate in today’s CRE industry tied to a desk. If you can’t share and access documents 24/7 you’re absolutely going to get left in the dust. Document storage and sharing is simple, convenient, and often –free. Here are some outstanding services for managing documents of all kinds.
