In today’s competitive real estate market, simply listing a property on the MLS and waiting for leads is not enough. Successful brokers and agents are proactively reaching out to prospects through targeted email campaigns. Brevitas.com is empowering real estate professionals by providing robust email marketing tools that automate and simplify the process. In this post, we’ll explore how Brevitas’ email marketing platform works – from its use of Liquid templating and ivars (insertable variables) for dynamic content, to its library of responsive templates tested for deliverability. We’ll also discuss why active email marketing is so important (with some compelling stats), highlight upcoming features like Constant Contact integration, and explain why top brokers like Susan Harvey of Desert Pacific Properties, SRS Real Estate Partners, and Mid-America Real Estate are leveraging Brevitas for their property campaigns.
Automated Email Creation with Liquid Templating
Brevitas utilizes the Liquid templating language – an open-source system created by Shopify – to dynamically insert property and profile details into email templates. In practice, this means you can create a polished property email without any manual copy-pasting of info. Brevitas’s templates use special placeholders (or ivars) that automatically pull in your listing data, agent profile, and company branding. For example, details like the property address, price, photos, your name and contact info, and even your company logo are populated instantly from your Brevitas profile and listing information. According to Brevitas, these “Liquid Variables” will “automatically pull in listing data, including images,” saving you the effort of inputting everything by hand. In short, the heavy lifting of assembling property emails is handled by the platform’s automation.
No More Building Emails from Scratch
Because Brevitas’s email generator automates content insertion, brokers no longer need to design property emails from scratch or hire a designer for each blast. You can simply choose a template and the system fills in the rest. Brevitas specifically built its email marketing tools for real estate, so it knows which details to include and how to format them. There’s no coding or HTML knowledge required and no need to fumble with image layouts or copywriting every time. As the Brevitas site notes, you can “customize and launch property updates — no coding, design skills, or complex software needed”. In practical terms, what used to take hours using generic email software (finding photos, typing out property specs, formatting an email flyer) can now be done in minutes on Brevitas. You select one of the ready-made templates, verify the pulled-in details, add any personal message, and send. This frees up valuable time for brokers and agents to focus on closing deals rather than crafting emails.
Why Active Email Marketing Matters (vs. Passive MLS Exposure)
Many real estate professionals rely on the MLS and listing portals to market properties, but these channels are largely passive – you’re waiting for buyers or buyer agents to find your listing. Email marketing, on the other hand, lets you actively push your listing to a targeted audience, which can dramatically increase exposure and engagement. Consider these statistics:
- Higher ROI: Real estate email campaigns have an astonishing return on investment – up to 4,200% ROI according to industry data. In fact, the average expected return is around $40 for every $1 spent on email. This far outpaces many other marketing channels.
- Better Engagement: Emails about properties actually see slightly higher open rates than typical emails. While general marketing emails average a ~21.5% open rate, real estate emails boast about a 23% open rate . That means a quarter of your recipients are opening and seeing your property information – a huge level of visibility compared to waiting for MLS views.
- Improved Lead Conversion: Reaching out with email can convert interest to action. Automated real estate email campaigns have been found to increase lead conversion by 30% . Additionally, brokers report that email marketing leads often convert at higher rates – one source notes email converts 40% more than social media for real estate.
- Critical for Exposure: 87% of real estate agents say the primary benefit of digital marketing (like email) is more exposure for their listings. Rather than hoping someone spots your listing on a portal, emailing ensures it lands directly in front of potential buyers and investors. It’s proactive outreach, which is especially important for commercial deals or unique properties that require finding the right niche audience.
The bottom line: active email marketing puts you in the driver’s seat. You control who sees your listing and can generate buzz immediately, rather than passively waiting. In an industry where time is money, that proactive approach can make a big difference. Brevitas recognizes this, which is why its platform is geared toward making email outreach as easy and effective as possible for brokers.
20+ Responsive Email Templates (Ready for Any Device)
One of the standout features of Brevitas’s email marketing tool is its extensive template library. Brokers and agents have access to 20+ professionally designed email templates they can choose from. Each template is mobile-responsive and tested to look great on all screen sizes. According to Brevitas’s own best practices, “all templates are designed to work seamlessly across devices” – whether your clients open the email on a smartphone, tablet, or desktop, the property flyer will render beautifully without broken layouts or tiny text. These templates aren’t just visually appealing; they’re also optimized for high deliverability. Brevitas tests its designs to ensure they won’t trigger spam filters and will display correctly in various email clients.
The templates cover a variety of styles and use-cases: you’ll find layouts for new property listings, open house announcements, investment offerings, newsletters, and more. All the heavy design work has been done for you – the colors, fonts, and image placements are arranged for maximum impact and readability. You simply plug in your listing (which, as mentioned, often happens automatically via the Liquid ivars), double-check the content, and send. This means even brokers with no graphic design skills can send out polished, attractive marketing emails that reflect well on their personal or company brand.
High Deliverability and Performance Testing
What good is a beautiful email if it never reaches the inbox or looks broken when it does? Brevitas is keenly aware of deliverability and performance, and the platform takes steps to maximize both. Firstly, Brevitas strongly encourages users to send to quality, permission-based contact lists. (After all, a great email sent to a bad list won’t get results.) In fact, cleaning your email lists with services like NeverBounce or Kickbox is a recommended practice to remove bounces and spam traps. By verifying your contacts, you improve deliverability rates and ensure you’re reaching real, interested recipients.
Secondly, Brevitas tests its templates and infrastructure with tools like Litmus to ensure emails display correctly across different email clients. Litmus is an industry-standard platform for previewing emails in dozens of inbox environments (Gmail, Outlook, Apple Mail, mobile apps, etc.). By testing templates in Litmus, Brevitas makes sure that whether your client opens the property email in Outlook on a PC or on their iPhone Mail app, it will appear as intended with proper formatting. As one article notes, “testing the templates in Litmus is a great way to guarantee your HTML email will be viewed properly” by everyone . This rigorous QA means Brevitas templates are reliable and professional-looking for every recipient.
Additionally, Brevitas’s email system is configured for high deliverability—using verified domains, proper authentication (SPF/DKIM), and avoiding spammy content—so that your emails have the best chance of landing in inboxes rather than spam folders. The combination of clean contact lists and well-coded, tested templates results in strong deliverability metrics. Brokers can send Brevitas campaigns with confidence that their message is getting through and rendering correctly. (And of course, you still get analytics and reports on opens/clicks, so you can monitor engagement and follow up appropriately.)
New Features on the Horizon: HTML Export and Constant Contact Sync
Brevitas isn’t stopping with what it offers today – there are exciting updates on the horizon to further empower your marketing. One upcoming feature will allow users to download the HTML of their email campaigns. This means you could export the ready-made email code and use it outside the platform if needed – for example, sending via another email service or handing it off to a colleague. This flexibility is great for brokers who maintain multiple marketing channels; Brevitas designs the email and you can deploy it wherever you want.
Another planned enhancement is direct integration with popular email services like Constant Contact. Brevitas aims to let you sync your campaigns or contact lists with a Constant Contact account, so brokers who already use Constant Contact for newsletters can seamlessly incorporate the Brevitas-generated property emails into their routine. Constant Contact is a widely used email marketing platform for small businesses (including many real estate firms), known for its robust contact management and deliverability. By syncing Brevitas with Constant Contact, you get the best of both worlds – Brevitas’s real estate-focused email generator feeding into Constant Contact’s distribution and CRM capabilities. This kind of integration will streamline workflows for agents who want Brevitas’s automation but also need to maintain consistency with their broader marketing efforts. It’s another example of how Brevitas is becoming a central hub (almost a “Shopify for real estate,” as one overview called it) for all your property marketing needs.
Why Brokers Like Susan Harvey, SRS, and Mid-America Choose Brevitas
Brevitas’s email marketing tools are not just theoretical – they’re being used by real brokers and brokerage firms to save time and close deals. For instance, Susan Harvey, a veteran broker and co-owner at Desert Pacific Properties in California, leverages Brevitas to market her listings to an extensive network. Instead of creating flyers from scratch, she can generate polished emails for her land and commercial listings in minutes, ensuring that her clients’ properties reach the right investors quickly. The automation and professionalism reflect well on her as an agent who uses cutting-edge tools.
Larger firms are on board too. SRS Real Estate Partners, a national retail brokerage, has its teams using Brevitas to produce consistent, branded emails for their listings. With Brevitas, SRS can provide their agents with company-approved templates (maintaining brand standards like logos and disclaimers) while still allowing each agent to quickly customize content for their particular property. This kind of efficiency and brand control is crucial for big brokerages. Similarly, Mid-America Real Estate Group – a leading brokerage in the Midwest – takes advantage of Brevitas’s platform to keep their property campaigns cohesive and effective. Mid-America’s brokers can select a template that matches their corporate style, automatically populate the listing info, and send out emails to their curated investor lists without missing a beat. It transforms what used to be a tedious process into a few clicks, all while ensuring a high-quality output that impresses clients and prospects.
The reason these brokers and companies choose Brevitas is simple: it gives them a competitive edge. By harnessing Brevitas for email campaigns, they achieve:
- Speed and Efficiency: Listings can be marketed the same day they’re signed. No delays waiting for marketing materials to be created – Brevitas generates the email instantly.
- Consistent Branding: Every email looks professional and on-brand, enhancing the brokerage’s image. Templates ensure that whether it’s an agent in California or Illinois, the message aligns with the company’s standards.
- Wider Reach: Brokers can easily email not just their personal contacts but also tap into Brevitas’s network of thousands of active investors and buyers via promoted email campaigns. This means more eyeballs on each listing, beyond just the MLS or local marketing.
- Better Results: Ultimately, the goal is to generate leads and sell properties. With higher open rates and the ability to repeatedly get in front of interested parties, Brevitas emails help drum up inquiries. Brokers like Susan Harvey can attest that an active email campaign often sparks conversations that a passive listing alone would not.
Conclusion: Supercharge Your Property Campaigns with Brevitas
In an era where attention spans are short and competition for buyers is fierce, Brevitas’s email marketing tools give real estate professionals a much-needed boost. By automating the creation of attractive, informative property emails, Brevitas frees you from the drudgery of design and data entry. More importantly, it enables active marketing – getting your listings directly into inboxes – which can significantly amplify your reach and results. The platform’s use of Liquid templating and ivars ensures your emails are always personalized with the right details, and its responsive templates (tested with Kickbox and Litmus) mean you don’t have to worry about technical hiccups or deliverability issues.
Whether you’re an independent broker like Susan Harvey looking to impress clients with modern marketing, or a large brokerage aiming to empower your whole team with effective tools, Brevitas offers a solution tailored to real estate needs. And with upcoming features like HTML exports and Constant Contact integration, it’s only becoming more versatile. Don’t settle for passive MLS postings and generic email blasts. By leveraging Brevitas for your property campaigns, you can market smarter, move faster, and ultimately close more deals. It’s time to take your email marketing to the next level – and Brevitas is the partner to help you get there.
