In commercial real estate, capturing leads – potential buyers or tenants – is the lifeblood of your business. But not all marketing efforts are created equal. Driving traffic to a dedicated property landing page yields far better conversion results than general sharing methods like generic listings or untracked emails.
Modern platforms like Brevitas provide brokers with specialized tools to maximize lead capture. In this article, we'll explore how Brevitas’s templated landing pages, targeted email campaigns, and secure deal rooms are engineered to increase lead conversion. We'll also review landing page best practices, effective calls-to-action (CTAs), SEO-friendly design, the importance of offering documents, and how you can promote your property page to maximize its reach.
Brevitas Tools for Lead Capture
Brevitas offers an integrated suite of marketing tools that streamline the lead capture process for commercial real estate deals. Three key features work together to attract prospects and convert them into actionable leads:
Templated Landing Pages
Brevitas makes it easy to create a dedicated landing page for each of your listings with just a few clicks. These templated pages are professionally designed to highlight your property details and include your custom branding (logo, colors, and brokerage info), giving your marketing a polished, consistent look that reinforces your credibility. The layout is built for conversion – featuring prominent property images, clear sections for highlights, and an intuitive inquiry form. And because each page is SEO-friendly and mobile-responsive, it can draw in more visitors and provide a smooth experience on any device.
Email Campaigns
With Brevitas’s integrated email campaigns, you can promote your listing directly to a targeted audience. The platform lets you send attractive, branded email flyers or announcements to your own contact list or to Brevitas’s network of subscribed investors. Each email includes a call-to-action that drives traffic straight to your property page. By funneling interested readers to the dedicated landing page, you ensure they have access to all the details and can easily inquire or sign up for more information. Plus, Brevitas provides email engagement metrics (like opens and clicks), so you can gauge interest and follow up with the most responsive leads.
Secure Deal Rooms
Every Brevitas listing comes with a secure deal room for document sharing. Here you can upload important documents – offering memoranda, financials, site plans, leases, and more – and control access to them. Prospects can be required to sign a confidentiality agreement (NDA) or simply create a free account before viewing sensitive files, ensuring you capture their contact information in the process. This integrated deal room keeps all due diligence materials in one place, making it convenient for serious buyers to review the details while providing you with visibility into who has engaged with the content.
Anatomy of a High-Converting Landing Page
A successful property landing page follows certain best practices to engage visitors and encourage them to take action. Below are key elements that make up an effective, high-converting page:
- Compelling Headline & Summary: Grab attention with a clear property title and a concise summary or tagline that highlights the opportunity (for example, “Fully Leased Retail Center in Prime Location”). This immediately tells visitors what’s on offer and why it’s worth their time.
- High-Quality Visuals: Use professional photos, aerial images, or even a virtual tour. A striking hero image at the top of the page creates a strong first impression, and an image gallery lets prospects virtually walk through the property.
- Key Details at a Glance: Prominently display essential facts – price, square footage, property type, location, cap rate or NOI, and any standout features. Presenting these highlights upfront allows readers to quickly qualify the opportunity.
- Broker Branding & Contact Info: Include your brokerage logo and adhere to your brand style for a cohesive look. Clearly show the listing broker’s name, phone number, and email. Personal branding builds trust and makes it easy for interested parties to reach out directly.
- Clear Call-to-Action: Feature an obvious and enticing CTA button or form (e.g., “Request More Info” or “Download Offering Memorandum”). It should stand out on the page and tell visitors exactly what to do next to learn more or express interest.
- Supporting Information: Provide a detailed description of the property, location maps, financial highlights, tenant information, and market data as needed. The goal is to answer common questions and persuade viewers of the property’s value, while leaving them eager to contact you for full details.
Keeping the page focused (with minimal navigation or distractions) and aligning it with your brand gives a professional impression. Brevitas’s landing page templates are built around these best practices – delivering a clean design, your custom branding, and an intuitive layout that guides visitors toward converting into leads.
Crafting Effective Calls to Action (CTAs)
The call-to-action is one of the most important components of your landing page – it’s the trigger that turns a visitor into a lead. Here are some best practices for creating CTAs that get results:
- Action-Oriented Text: Use clear, direct language that tells visitors what to do and what they’ll get. For example: “Contact Broker,” “Download OM,” or “Request Information.” Avoid generic labels like “Submit” – be specific about the action.
- Prominent Placement & Design: Make sure your CTA stands out visually (a bold button color that contrasts with the page) and appears in a logical spot. Ideally, include a CTA near the top of the page (above the fold) and another at the end of the listing details, so it's always easy to find without scrolling back up.
- Simplify the Process: Whether your CTA opens a contact form or a sign-up, keep it quick and user-friendly. Only ask for essential information (name, email, phone) at the first step. Every extra field or hurdle can reduce the chances of a lead completing the action.
- Emphasize Value: Give visitors a reason to click. For instance, a button that says “Download Financial Package” implies they will get in-depth information. By highlighting the benefit (access to more details, documents, etc.), you increase the motivation to convert.
You might have multiple CTAs on a page (for example, one to request info and another to sign an NDA for documents), but ensure each is clearly defined and leads to capturing the lead’s contact information. Brevitas’s landing pages make it simple to implement effective CTAs, helping you collect inquiries or sign-ups directly from the page without any confusion.
SEO-Friendly Design and Content
Another factor in lead generation is how easily potential clients can find your listing online. Brevitas’s landing pages are built with search engine optimization (SEO) in mind, so your property can be discovered by people actively searching for opportunities. To take full advantage of this, consider the following:
- Relevant Keywords: In your listing title and description, use keywords that potential buyers might search for. This includes the property type, location, and unique attributes (e.g., “warehouse for sale in Chicago” or “triple-net retail investment in Dallas”). Incorporating these terms naturally into your content helps search engines rank your page for those queries.
- Rich, Descriptive Content: Provide a thorough description that goes beyond basics. Mention the neighborhood, nearby transportation or amenities, and why the property is a good investment. The more relevant information on the page, the more signals search engines have to understand and index your content appropriately.
- Meta Data and Tags: Brevitas automatically takes care of important SEO meta tags (like page titles and descriptions) using your listing information. This means when your page appears in search results, it will show a polished title and snippet. Still, it’s good practice to write the first lines of your property description as a catchy summary, since they might be pulled into the search result snippet.
- Mobile Optimization: Ensure your content reads well on mobile. Fortunately, Brevitas pages are mobile-responsive by default. A fast, mobile-friendly page not only ranks higher on Google but also caters to investors who may check listings on their phones or tablets.
By optimizing for SEO, your dedicated property page can attract organic leads beyond your email list or social network. Someone searching online for a property like yours could land on your page and become a new lead. Brevitas helps by providing a solid SEO foundation, so you can focus on writing a strong listing and let the platform handle the technical aspects of search visibility.
Leveraging Document Uploads for Credibility
Experienced investors often want to review detailed information before committing to a deal. That’s why providing easy access to documents can significantly boost both credibility and lead capture. Brevitas’s platform enables you to attach PDFs and files to your listing and manage them in a secure deal room. Making good use of this feature offers several advantages:
- Builds Trust with Transparency: A listing that has an offering memorandum, rent roll, tenant profile, or financial summary available (even if behind a sign-in) immediately appears more legitimate and compelling. It shows you have nothing to hide and are prepared to engage, which gives prospects confidence in the opportunity.
- Captures Serious Leads: When documents are gated behind a login or NDA, casual browsers will skip them, but genuinely interested parties will proceed to access. In doing so, they provide their contact details and signal strong interest. This means the leads you get through document downloads are likely high-quality prospects.
- Efficient Information Sharing: Instead of back-and-forth emails to send files, all prospects see the same up-to-date materials on the landing page. This ensures everyone is working off the same information and can speed up the initial stages of due diligence. You can update a document once in the deal room, and all future viewers will get the latest version.
- Secure and Organized: Brevitas’s deal room keeps sensitive information protected. You control who can download or view certain files, and you get a notification or record of each access. This not only safeguards the data but also lets you track which leads are diving deeper into the opportunity.
Providing comprehensive documentation in a controlled way strikes a balance between openness and security. It enhances your credibility as a broker and makes the property more attractive, while the process of accessing those documents naturally filters and captures the most interested leads. In short, integrated document uploads on your landing page improve both trust and lead conversion rates by engaging prospects at the peak of their interest.
Promoting Your Property Page for Maximum Reach
No matter how well-crafted your landing page is, it won’t generate leads if no one sees it. Driving qualified traffic to your property page is just as important as the page’s design. Here’s how you can maximize reach using your own networks and beyond:
- Email Outreach: Tap into your contact database with a targeted email blast. Whether through Brevitas’s email campaign tool or your own email system, send out a concise announcement about the property with a link to the landing page. Make it personal where appropriate – a short note to specific investors pointing out why the deal might interest them can greatly increase click-throughs. The goal is to entice recipients to click the link and explore the full details on the page.
- Social Media & Online Platforms: Share your listing on professional social networks, especially LinkedIn, which is widely used in CRE circles. A post with a compelling property image, a one-liner teaser, and the landing page link can attract views and clicks from industry peers and potential investors. You can also share in relevant LinkedIn groups or forums where investment opportunities are welcomed. On Twitter or Facebook, tailor the message to your audience and encourage contacts to share the post to extend its reach.
- Direct Outreach: Don’t hesitate to pick up the phone or send personal messages to high-potential buyers in your network. Let them know about the opportunity and follow up by sending the landing page link for them to review at their convenience. Personal outreach can significantly boost engagement, as people often respond when they know an offer is curated for them. Once on the landing page, the content and CTAs will do the work of capturing their interest formally.
- Leverage Other Channels: If you advertise on commercial real estate marketplaces or your company has a listings page, ensure that those ads route visitors to your Brevitas landing page. Consistency is key – you want all inquiries funneled through one platform where you can track and manage them. Additionally, if Brevitas itself promotes listings to its user base or marketplace, make sure your listing is public (if appropriate) so it can be discovered by the broader Brevitas community of investors.
The strategy is to drive every interested person to the dedicated property page rather than relying on scattered information or a basic flyer. A focused landing page gives prospects a full presentation and an easy path to inquire, whereas general sharing (like a simple email text or a post without a link) might not capture their information or attention effectively. By actively promoting the page through email, social media, and direct contacts, you amplify its visibility and generate a steady flow of traffic. In turn, the page – optimized with all the conversion best practices discussed above – will convert that traffic into leads.
In summary, combining Brevitas’s powerful tools with proven landing page strategies will significantly boost your lead capture efforts. Each component – from a well-structured, branded page with SEO-friendly content and compelling CTAs, to readily available documents and proactive promotion – works together to build trust and motivate prospects to reach out. By driving your network and online audience to a dedicated property landing page, you create a reliable pipeline of qualified leads and set the stage for more successful deal closures.
