In commercial real estate (CRE), effective digital marketing can make all the difference between a quick deal and a lingering listing. In fact, over half of real estate agents’ marketing budgets are now spent on digital channels (2024 study), reflecting how crucial online strategies have become. Brokers and agents wondering how to market commercial real estate in 2025 should leverage a suite of modern CRE marketing tools to reach the right buyers, showcase properties beautifully, and streamline their lead pipeline. Gone are the days when simply posting on an online listing board was enough. Today’s top producers utilize integrated platforms like Brevitas that combine multiple functionalities under one roof. In this article, we’ll explore five cutting-edge strategies and tools – from automated email campaigns to AI-powered property matching – that can help you market commercial listings like a pro. These approaches not only boost exposure and engagement, but also save valuable time by consolidating tasks into one full-stack solution.
Automated Email Campaigns: Stay Top-of-Mind with Prospects
Email marketing remains one of the most powerful channels for commercial real estate outreach. It might not be as flashy as social media, but it consistently delivers results. In fact, email marketing boasts an average ROI of around $40 return for every $1 spent, making it one of the most cost-effective ways to nurture leads and promote listings. For CRE brokers, sending targeted email blasts about a new property or market update can spark immediate interest – provided the emails look professional and reach the right audience. That’s where automation and integration make a difference.
Brevitas simplifies email campaigns for brokers by offering built-in tools to create and send polished, branded emails without needing separate software. You can select one of your listings, choose from a library of real estate–optimized templates, and auto-fill property details and photos in seconds. The platform’s email generator even ensures your branding (logo, colors, etc.) is front and center, so every email reinforces your professional image. Once you hit send, Brevitas delivers the campaign to your contact list (or even to matching leads in the Brevitas network) and then tracks engagement metrics in real time. Brokers can see who opened the email and who clicked to view more, helping you identify warm leads ready for follow-up.
For busy brokers, having automated email campaigns in their toolkit is like having a personal marketing assistant. Brevitas’s email campaigns for brokers are designed to be both easy and effective – no coding or design skills required. You can quickly segment your contacts (e.g. investors interested in multifamily vs. retail) and send personalized updates tailored to their preferences. By reaching the right people with the right information, you’ll likely see higher open rates and more inquiries. And because the entire process is integrated on one platform, you don’t have to export listings and images into a separate email service – it’s all connected. This streamlining not only saves time but also ensures accuracy (no outdated PDFs or broken links).
- Consistent branding: Use templates that automatically apply your logo, brand colors, and contact info for a polished look every time.
- Time savings through automation: Let the system pull in property photos, price, and details directly from your listing, so you can create a campaign in minutes.
- Higher engagement: Targeted email blasts tend to get better responses than generic ads – you’re reaching people who have opted into CRE opportunities and updates.
- Actionable analytics: Track who opens and interacts with your emails, so you can follow up with interested prospects while they’re hot.
In short, leveraging automated email campaigns not only amplifies your reach with minimal effort, but also keeps you top-of-mind with your network – crucial in a relationship-driven business where timing can lead to the next big deal.
AI-Powered Property Matching: Connect Listings with the Right Buyers
Artificial intelligence isn’t just a buzzword in real estate – it’s becoming a practical tool to drive deals. AI in commercial listings essentially means using smart algorithms to pair available properties with the investors or tenants most likely to be interested. Think of it as having a 24/7 digital broker working in the background, continuously scanning buyer preferences and listing details to make matches. Instead of manually sifting through databases or relying on broad marketing, an AI-powered platform can automatically suggest your listing to users whose search criteria or past behavior indicate a strong fit. This significantly increases the odds of finding the right buyer faster.
Brevitas uses AI-driven property matching to give your listings an extra push. Once you post a property, Brevitas’s system leverages its large network and database of investor criteria to match that listing with potential buyers. For example, if an investor on the platform has saved a search for “downtown office buildings under $5M” and you list an office property in that range, the platform will alert them about your listing. Similarly, brokers can receive notifications of new buyer wants (search requests) that match their portfolio. This proactive approach means you’re not just waiting for someone to stumble across your listing – the system is actively connecting the dots on your behalf.
For brokers, AI property matching feels like having an assistant generating leads behind the scenes. You might wake up to find multiple inquiries from interested parties you’ve never directly pitched – all because the platform’s AI matched your property to their investment needs. This kind of intelligent lead generation shortens the sales cycle by focusing your attention on qualified prospects. It’s a far cry from the traditional “post and pray” strategy. Instead, you’re harnessing data to ensure every listing gets in front of the most relevant eyes. The result? Less time wasted on mismatched inquiries and more time spent negotiating with serious buyers.
Major listing portals have already demonstrated the power of personalized search – for instance, some residential platforms analyze user behavior to recommend properties the buyer might love, even if those listings didn’t show up in the initial search. In the CRE world, having a similar AI-powered engine means potential investors won’t overlook your listing just because they didn’t search a specific keyword; if it’s a good fit, the system will help bring it to their attention. Embracing AI in your marketing toolkit ultimately leads to a smarter, more efficient way of connecting buyers and sellers.
Lead Generation Workflows: From First Inquiry to Deal-Ready
Generating and managing leads is the lifeblood of commercial real estate marketing. But juggling multiple tools – a listing service, an email platform, a separate CRM – can slow you down and cause opportunities to slip through the cracks. The ideal scenario is a seamless, integrated process where interest in a property flows directly into your pipeline for prompt follow-up. In other words, an efficient commercial real estate lead generation workflow that captures prospects and guides them from “interested” to “offer received.” Modern platforms like Brevitas aim to streamline this process by integrating everything in one place.
Here’s how a unified lead workflow might look:
- Attract: You publish a listing and promote it via email or social media. The goal is to draw the right eyes to your property’s online page.
- Capture: When a prospect discovers your listing, they express interest by requesting more information or filling out an inquiry form. Brevitas immediately logs that inquiry and the prospect’s contact details in your dashboard, alerting you that a new lead is in the funnel.
- Nurture: Now the lead is in your system. You can quickly follow up through the platform – send a personalized message, answer questions, or add the contact to a targeted email list for future updates. Every interaction (email opens, clicks, form submissions) is tracked, giving you insight into the lead’s engagement level. You can also tag or categorize the lead (e.g. “Retail investor – 1031 exchange”) to tailor your approach.
- Convert: As the conversation progresses and the prospect shows serious interest, you move toward closing the deal. This might involve sharing detailed financials, leases, or documents in a secure deal room (another Brevitas feature) and coordinating next steps. Because all prior communications and data are in one place, you have full context as you negotiate and finalize the transaction.
In a traditional setup, each of these steps might happen in separate systems (or spreadsheets), requiring you to manually transfer data from one to the other. By contrast, Brevitas provides an end-to-end solution: from the moment a lead raises their hand to the moment the deal closes, everything can be managed within the platform. This integrated workflow not only saves time but also reduces the risk of human error or delayed responses. A prompt reply to an inquiry, aided by instant notifications, can be the difference between capturing a hot lead and losing them to a competitor.
Another advantage is the ability to integrate with your existing tools. Brevitas allows brokers to export leads or sync data with external CRM systems if needed, so your team’s workflow can remain fluid. But many users find that the platform’s built-in lead management features suffice for keeping track of prospects. The bottom line is that by simplifying lead capture and follow-up, you can focus more on building relationships and closing deals, rather than on administrative busywork. A smooth lead generation workflow means no opportunity gets overlooked.
Custom Property Landing Pages: Showcase Listings & Capture Leads
First impressions matter – especially online. Instead of sending prospects to a generic listings page or a PDF brochure, imagine giving each of your listings its own dedicated webpage. That’s exactly what custom property landing pages offer. These single-property websites put the spotlight on one asset, with all the details, imagery, and calls-to-action centered on that property. The result is a more immersive and focused experience for viewers, which can significantly boost engagement and conversion rates. The Forbes Real Estate Council has even noted the power of single-property websites as a marketing tool for brokers, citing benefits like having a memorable custom URL and full control over the property’s presentation.
Brevitas automatically generates a branded landing page for every listing you post, essentially creating an instant website just for that property. On this page, you can showcase high-resolution photos, embed virtual tour videos, include location maps, and provide a detailed description and financial highlights. Because the page is solely about one listing (with no competitor ads or other properties to distract the viewer), interested buyers are more likely to stay longer and absorb the information. The landing page also features clear calls-to-action – such as a “Contact Broker” button or inquiry form – prompting viewers to reach out if they want to learn more. When a potential buyer has all the info at their fingertips and an easy way to respond, they’re much more likely to convert into a lead.
An added benefit of these dedicated property sites is the professional image they project. The pages are customizable, allowing you to infuse your own branding: your logo, color scheme, and even custom domain naming can be used to make it feel like part of your company’s website. Consistent branding builds trust; when a prospect clicks a link from your email and lands on a page that carries your brand identity, it creates a seamless experience. It feels like they’ve landed on an official site specifically made for that property – which, thanks to Brevitas, they have.
Using property landing pages also aids your broader marketing efforts. Each page comes with a unique URL that you can share in emails, social posts, or digital ads. It’s much cleaner than sending a PDF or a long marketplace link. Plus, these pages can be indexed by search engines. That means a well-optimized listing might attract organic traffic from investors searching on Google (“Houston retail center for sale,” for example). In essence, your listing not only lives on the marketplace but also becomes a standalone marketing asset on the web.
Ultimately, custom landing pages make your job easier: instead of repeating information in emails or worrying that clients missed a detail, you can direct them to the comprehensive property page. You put your best foot forward online and capture leads effortlessly when interest is high. It’s a modern upgrade to the old practice of creating special flyers or websites for big listings – now available for all your listings with just a few clicks.
Virtual Property Tours: Engage Remote and Busy Buyers
In-person tours are invaluable, but virtual property tours have become a must-have component of marketing commercial listings. They cater to investors and tenants who may be out of town or too busy to visit every property in person, and they provide an interactive feel for the space early in the process. Notably, over half of prospective buyers now expect to see a virtual tour before committing to an in-person visit, according to research by JLL. And listings that incorporate video tours get dramatically more interest – up to 403% more inquiries than those without video content. In short, virtual content isn’t a novelty anymore; it’s an essential part of how to market commercial real estate effectively.
Offering a virtual tour can greatly expand your reach. An out-of-state investor or an international buyer can explore a property from their laptop, getting a sense of the layout, condition, and ambiance without traveling. This not only widens your potential audience, but it also helps qualify leads – those who proceed to schedule a showing after a virtual tour are typically more serious, since they already have a feel for the property. Virtual tours also enhance understanding: a floor plan might show dimensions, but a 3D walkthrough lets clients feel the flow of space, which is invaluable for properties like hotels, retail centers, or large office buildings where spatial experience matters.
Brevitas makes it easy to incorporate virtual tours into your listings. You can embed interactive 3D tour links (such as Matterport tours) or upload video tours directly to your property page. When someone views your listing online, they can take a self-guided virtual walk-through or watch a curated video showcasing the property’s highlights. This keeps prospects engaged — in fact, studies have found that websites featuring virtual tours are viewed 5 to 10 times longer than those without such content. That extra engagement time can translate into higher interest and more inquiries, as viewers absorb more details and start to imagine themselves in the space.
Using virtual tours in your marketing also signals that you’re a tech-savvy, transparent broker. It shows you’re willing to go above and beyond to provide information and value to potential buyers or tenants. In competitive situations, a high-quality virtual tour can make your listing stand out. And practically speaking, it can reduce unnecessary site visits – saving you time on showings to unqualified leads and focusing efforts on those who have virtually “seen” the property and remain interested.
As we move forward in the digital age, expect virtual and even augmented reality to play a growing role in commercial real estate marketing. For now, embracing virtual property tours is an excellent way to modernize your listings and cater to the expectations of today’s investors. It’s all about convenience, engagement, and giving prospects a vivid experience of your property before they ever step foot on site.
Beyond the Listing: Brevitas as Your Full-Stack Marketing Platform
In today’s competitive CRE landscape, leveraging these modern tools can make your listings rise above the rest. The key is not just using automated emails, AI matching, lead funnels, landing pages, or virtual tours individually, but harnessing them together in a cohesive strategy. That’s where Brevitas truly stands out: it’s not just a place to post listings, but a full-stack marketing platform built for commercial brokers and agents. It provides all of the above capabilities under one roof, synchronized to work seamlessly together.
By consolidating your marketing workflow on Brevitas, you eliminate the friction of moving data between different services. Your listing automatically becomes a landing page; that landing page is easy to email out to your contacts; those emails are tracked and tied back to the listing’s analytics; inquiries from the page show up as leads in your dashboard ready for follow-up. Everything feeds into the next step. This integration means you spend less time on tedious tasks and more time closing deals. It also means newer brokers or smaller teams can execute high-level marketing without needing a big support staff or pricey software suite – the platform is your support.
Many commercial brokers are discovering that they no longer need to pay for a separate email service, web designer, and CRM system on top of their listing subscriptions. Brevitas covers much of that ground. It’s designed to be intuitive (so you don’t need extensive training to use the email builder or set up a virtual tour) and it’s continually evolving with new features. By staying ahead of tech trends – like embracing AI and enhancing virtual tour support – Brevitas ensures its users can market properties using the latest and greatest methods.
All these tools ultimately have one goal: to help you close deals more efficiently by maximizing the exposure and appeal of your listings. When you market commercial listings like a pro, you’re leveraging both traditional wisdom (like the importance of personal outreach) and modern technology (like automation and AI). Brevitas is built to unite those approaches. You still control the narrative and the relationships – the platform just amplifies your effort.
So, if you’re ready to elevate your marketing game, consider bringing these strategies into play. Create that email campaign for your new listing, ensure you’ve got a virtual tour ready, and take advantage of intelligent matching algorithms. Platforms like Brevitas are there to simplify the process, acting as your all-in-one CRE marketing toolkit. With the right tools at your disposal, you can give each listing the professional marketing treatment it deserves and gain an edge in the marketplace. In the end, a well-marketed listing means more interested buyers, faster transactions, and happier clients – and that’s the mark of a brokerage professional who truly markets like a pro.
