SureStay Plus by Best Western Enterprise

Highlights:

• 9.25% Cap Rate, 13.86% ROI, & 4.41 GRM (Actuals)
• Economy | Select-Service | 53 Keys
• Outdoor Recreation Destination
• Interior Corridor with Meeting Space
• Extensive Updates Since 2023
• #1 Hotel On TripAdvisor
• Strong Brand Recognition & Loyalty
• Year-Round Demand Drivers

Description:

Freshly Branded Turnkey Franchise Hotel

SureStay Plus by Best Western Enterprise is a 53-key, select-service, economy hotel in Enterprise, Oregon. Extensively renovated in 2023, the property features an interior corridor layout with updated public spaces, including a lobby with a stone fireplace, an indoor pool, a spa, a sauna, a fitness room, a guest laundry, and a business center. A flexible 930 sq. ft. meeting room accommodates up to 58 guests and doubles as the breakfast area. The hotel offers a diverse room mix, strong highway visibility, ample parking, and on-site owner/manager quarters. Its elevated setting offers views of the Wallowa Valley and Eagle Cap, allowing for tiered pricing. This turnkey asset is backed by Best Western’s global distribution and a #1 TripAdvisor ranking, with rebranding flexibility and year-round demand in a resilient outdoor market.

Enterprise is a mountain town at the edge of the Wallowas, where grassy meadows meet alpine peaks and pine forests. Its downtown is compact and walkable, with historic storefronts, galleries, and bronze foundries that highlight the area’s artistic heritage. Visitors come year-round for outdoor adventure, from hiking, fishing, and horseback riding to skiing and exploring Wallowa Lake, the Eagle Cap Wilderness, and nearby Hells Canyon National Recreation Area. Seasonal festivals and cultural events add to the town’s vitality, giving travelers a sense of community in a dramatic natural setting. Just over an hour from La Grande, Enterprise is connected by scenic routes to Boise, Spokane, and Portland.

IMPORTANT:
Building size is approximate, and all information is obtained from sources deemed reliable but subject to buyer verification. All property tours must be arranged through the broker. DO NOT CONTACT PROPERTY OR EMPLOYEES!

Selling Broker co-op (if available) contingent upon receipt and CIP approval of Buyer Registration in advance of receipt of the marketing package, financials, and presentation of offers. No co-op without CIP approval of Buyer Registration. State law prohibits CIP from offering a Broker co-op to any Broker not licensed in the state where the listed property is located. Please call with questions regarding this requirement.

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