Institutional Seller | Fairfield Inn & Suites Lubbock Southwest

Highlights:

• Institutional Seller & Value-Add Upside: Institutionally owned by a REIT since 2020, this asset provides a rare, immediate value-add runway.
• Award-Winning Physical Product: Built in 2017 with upgraded, custom design features, the property was honored as Marriott’s “Development Project of the Year” for the Fairfield brand.
• 2025 Rooms Revenue: $3,288,000
• Four Year Average Rooms Revenue: $3,193,000
• Texas Tech University (TTU): The property is located just six miles from Texas Tech University (TTU), the primary economic anchor of Lubbock. Spanning nearly 1,900 acres, the university operates with an impressive annual budget exceeding $3 billion.
• Excellent Location Within Canyon West: The property benefits from excellent visibility and accessibility off the Marsha Sharp Freeway and Milwaukee Avenue frontage road. Notably, it is one of only two hotels located within the Canyon West shopping center.

Description:

Ri Marketplace Online Auction April 13th-15th, 2026
Register to bid on Marketplace:

https://rimarketplace.com/auction/3074/hospitality/lubbock/tx?utm_source=brevitas&utm_medium=listing&utm_campaign=external&utm_content=hospitality_3074

HVS Brokerage & Advisory, in conjunction with RI Marketplace, are pleased to present the exceptional opportunity to acquire the 101-room Fairfield Inn & Suites Lubbock Southwest. Constructed in 2017 with premium, custom design elements that earned Marriott's "Development Project of the Year" for North America, this institutional-grade asset is currently REIT-owned and presents a compelling value-add opportunity. Located mere minutes from Texas Tech University and strategically positioned off the Marsha Sharp Freeway within the Canyon West shopping center, the hotel benefits from high visibility in a rapidly expanding economic hub.


Lamar P. Fisher
Fisher Auction Company Inc.
License: 10344
The platform fee for this transaction is the greater of 5.00% or a minimum of $25,000.

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