Known as the “Judgement Free Zone®”, Planet Fitness caters to first time and casual gym users who don’t like the “look at me” attitudes and behaviors found in typical gyms, and don’t want to have to pay a lot of money to give fitness a try. Thus, the Judgement Free Zone® was created by completely changing the gym environment, both in attitude and format. Planet Fitness became a welcoming and friendly community where people could feel comfortable regardless of their fitness level. This non-intimidating, low-cost model has revolutionized the gym industry.
Today, Planet Fitness has become one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. With more than 1,500 locations in all 50 states, Canada and Latin America, Planet Fitness has continued to spread its unique mission of enhancing people’s lives by providing an affordable, high-quality fitness experience in a welcoming, non-intimidating environment.