When you list your property on Brevitas, the goal is to attract the right buyers and create a compelling online presence. While Brevitas already offers a powerful platform for commercial real estate listings, you can go a step further by enhancing your listings with the right photos, descriptions, and SEO strategies. Here's how to elevate your property listing and get the most value from your Brevitas account.
1. Use High-Quality Photos: Minimum 1200px Wide
One of the simplest and most impactful things you can do to enhance your listing is to ensure your property photos are high-quality and at least 1200px wide. Photos are often the first thing potential buyers notice, and they have a massive ROI in real estate marketing. Clear, well-lit images of the property's interior, exterior, and surrounding area provide an accurate and enticing view of the property, encouraging more inquiries.
Tips for Better Photos
- Use a professional photographer if possible, especially for larger or high-value properties.
- If using your own camera, ensure you shoot in good lighting and use landscape mode for wider views.
- Include multiple angles and showcase the most valuable aspects of the property (e.g., large spaces, unique features, views).
- Upload photos at a resolution of at least 1200px wide to ensure they display clearly on both mobile and desktop screens.
2. Prompt AI to Write Better Property Descriptions
Brevitas now offers an exciting new feature: the ability to use AI-powered writing tools to help craft compelling property descriptions. While the photos capture attention, the property description is what tells the story. A well-written description not only informs but also persuades.
Practical Tips for Effective AI Prompts
- Be Specific: Provide details like the property’s square footage, key features, and its location.
- Use Adjectives: Enhance your prompt by including descriptive words such as “spacious,” “luxurious,” or “prime location.”
- Mention Unique Features: For example, “Write a description for a 5,000 sq. ft. office space in downtown San Francisco with floor-to-ceiling windows, modern finishes, and parking.”
- Tone and Style: If you're targeting luxury buyers, include terms like "elegant" and "prestigious." If it's more industrial, prompt the AI for a straightforward, detail-oriented tone.
3. Optimizing Your Listing for SEO
In addition to great visuals and descriptions, you want your listing to be easily discoverable through search engines. SEO (Search Engine Optimization) ensures your listing shows up when potential buyers or investors search for relevant terms.
SEO Tips
- Include Keywords: Use relevant terms in your description like “commercial real estate in [city],” “office space for sale,” or “investment property.”
- Add Location: Include geographic keywords (neighborhoods, landmarks, or proximity to transportation hubs) to help with local searches.
- Optimize Titles: The title of your property listing should be clear and concise but also include important keywords, such as “Prime Office Space in Downtown Los Angeles.”
- Meta Descriptions: Write clear, short meta descriptions that summarize the property. Google uses these in search results, so make them count.
4. Photo Quality: Your Biggest ROI in Real Estate Marketing
According to research, properties with high-quality images receive significantly more attention than those with poor or few photos. Here’s why photo quality provides such a strong return on investment (ROI):
- First Impressions Matter: Listings with professional photos sell faster and for more money. Buyers are drawn to sharp, visually appealing images, and properties with better photos are more likely to be clicked on.
- Trust and Transparency: High-quality photos provide a clear and accurate representation, increasing trust with potential buyers or investors.
- Emotional Connection: Buyers often form emotional connections through photos, visualizing themselves in the space, which increases the likelihood of engagement.
5. Consider a Brevitas Premium Account
To take your property listing to the next level, consider upgrading to a Brevitas Premium account. With Brevitas Premium, you get better placement for your listings, higher visibility, and more advanced marketing tools to promote your properties more effectively.
Why Choose Premium
- Featured Listings: Your properties will be showcased prominently, reaching a wider audience.
- Enhanced Marketing Tools: Access advanced features like email campaigns, enhanced analytics, and detailed performance insights.
- More Exposure: Premium accounts often get more visibility on the homepage and in relevant search results, driving more inquiries and potential leads.
Final Thoughts
Enhancing your property listing on Brevitas with high-quality photos, optimized SEO, and AI-generated descriptions can dramatically improve your chances of standing out in the crowded commercial real estate market. Combine these strategies with the benefits of a Brevitas Premium account to get the maximum return on your investment and ensure your property reaches the right audience.
Let your listings shine and attract more buyers with these practical tips and Brevitas tools.
