How to Create a Real Estate Landing Page that Converts Leads into Buyers
In today’s real estate market, the landing page is one of the most important tools for converting potential buyers into leads. Whether you're showcasing a residential, commercial, or investment property, your landing page needs to do more than just present information—it needs to guide visitors toward taking action.
At Brevitas, we understand the importance of an optimized landing page. That’s why we’ve streamlined the process, automatically pulling in relevant property information using Liquid Variables. With minimal effort, your page will display all the essential details, making it easier for buyers to focus on what matters most. Here’s how you can use this automation to maximize conversions.
1. Use a Strong Headline that Grabs Attention
The headline of your landing page is the first thing visitors will see. It should be clear, specific, and instantly convey the value of the property. Rather than just stating the property type, focus on what makes it unique or desirable.
Example:
“Luxury Waterfront Condo with Private Marina Access”
A strong headline sets the tone and ensures potential buyers understand the core value proposition immediately.
2. High-Quality Visuals to Engage Visitors
High-quality visuals are critical for making a strong first impression. With Brevitas, images and videos are automatically integrated into the landing page, showcasing the property in its best light. These visuals should highlight key selling points, such as ocean views, modern interiors, or large commercial spaces.
While Brevitas takes care of pulling in these assets for you, it’s important to ensure that they truly represent the property’s value and capture the interest of potential buyers.
3. Clear and Actionable Call-to-Action (CTA)
A clear call-to-action (CTA) is vital for converting leads. With Brevitas’ automated landing pages, you can easily integrate CTAs like "Schedule a Tour," "Request More Information," or "Download Brochure." The goal is to tell visitors exactly what you want them to do next, whether it's contacting you or learning more about the property.
Make sure the CTA is easy to spot and action-oriented:
- “Request Information”
Your CTA should be placed prominently on the page and repeated where necessary, encouraging visitors to take the next step in their buying journey.
4. Easy Access to Property Documents
One of the key features of a successful real estate landing page is providing potential buyers with access to important documents. With Brevitas, these documents—whether they’re floor plans, property brochures, or investment summaries—are integrated directly into the page. This transparency builds trust and allows buyers to gather all the information they need in one place.
Providing access to documents such as:
- Property brochures
- Floor plans
- Legal documents (e.g., title deeds)
- Financial summaries (for investment properties)
This feature saves buyers time and moves them closer to making an informed decision, all without leaving your landing page.
5. Lead Interested Buyers into an Integrated Dealroom
Once a potential buyer has explored the landing page and engaged with the property details, it’s essential to make the next steps easy. Brevitas helps you do just that with our Dealroom feature. After expressing interest, visitors are led into a secure, easy-to-use Dealroom where messages, negotiations, and documents can be exchanged.
In the Dealroom, buyers can:
- Communicate directly with you or your team in real-time.
- Access and share documents securely.
- Submit offers and ask questions, all in one centralized location.
By guiding leads from the landing page directly into the Dealroom, you streamline the transaction process, minimizing back-and-forth and improving efficiency.
6. Minimal Distractions, Focus on the Property
One of the most important aspects of a high-converting landing page is its simplicity. You don’t want visitors to be distracted by unnecessary information or outbound links. With Brevitas, we ensure that the page remains focused solely on the property, the relevant documents, and the next steps for the buyer.
Our landing pages only contain essential links:
- The property listing
- Your profile (for building trust and credibility)
- CTA buttons that lead to direct actions like requesting more information or entering the Dealroom
This keeps the buyer’s attention on the property and reduces the chance of losing them to distractions or external websites.
7. Mobile Optimization
A significant portion of real estate searches happens on mobile devices. Brevitas’ landing pages are fully responsive, meaning they adjust automatically for mobile, tablet, and desktop viewing. Ensuring that your landing page looks great on any device is crucial for capturing leads who may be browsing properties on the go.
Conclusion: Creating a Landing Page that Drives Conversions
Building a real estate landing page that converts doesn’t have to be a complex process. With Brevitas, much of the work is done for you through automation. By leveraging high-quality visuals, clear CTAs, easy access to documents, and leading buyers directly into a Dealroom, you create a seamless and engaging experience for your potential buyers.
By removing unnecessary barriers and focusing on the buyer’s journey, your landing page can turn more visitors into serious leads, helping you close deals faster and more efficiently.
Ready to take your real estate marketing to the next level? Start creating high-converting landing pages with Brevitas today!
