At Brevitas, we are always working to improve the way agents and brokers can showcase their listings and engage with potential buyers. For 2024, we’re excited to introduce new, streamlined landing page templates that will make creating a custom-branded experience even easier. Whether you’re an experienced broker or new to the platform, these updates will help you close deals faster and with more confidence.

Simple Yet Powerful: How Liquid Variables Power Your Custom Pages

One of the key innovations behind Brevitas’ new landing pages is the use of liquid variables. If you’re not familiar with the term, don’t worry—it’s simpler than it sounds. Liquid variables are essentially placeholders that automatically pull in your listing details, photos, and branding to populate your landing pages and emails. This means less manual work for you and more consistency across all your marketing materials.

When you upload a new property listing, the system uses these variables to auto-populate the page with all the relevant details: property photos, descriptions, contact information, and your personal branding elements. This ensures that your landing page is custom-tailored to each listing, without needing to spend hours designing or inputting data. It’s a smart system that keeps everything updated automatically, leaving you more time to focus on closing deals.

What’s New in 2024? A Focus on Simplicity and Attention to Detail

For 2024, we’re taking things a step further. We’ve reduced the number of template choices, but don’t mistake that for a lack of flexibility. In fact, the streamlined design means you’re getting a much more polished and user-friendly experience. Instead of wading through endless options, we’ve narrowed it down to just two templates: a primary and a secondary option. Both have been designed with top-notch attention to detail, offering high-quality layouts that look great and perform even better.

By focusing on fewer, better-built templates, we’ve eliminated the overwhelm that can come with too many choices. You can still fully customize your page, but now you can rest assured that whichever template you choose, it’s designed to drive engagement and conversions.

Keeping It Focused: No Distractions, Just Your Listing

One of the standout features of the new templates is their minimalism. We’ve designed them with only the most important elements in mind: your listing. Each landing page contains just a few critical links:

• Your profile: Visitors can learn more about you as the listing agent or broker, building trust and credibility.

• Share the listing: Easy sharing options allow interested parties to spread the word about your property.

• View documents: Serious buyers can view relevant documents directly from the page, streamlining the decision-making process.

• Request more information: Potential buyers can contact you with just a click, simplifying the lead generation process.

That’s it. No extra buttons, no Brevitas branding cluttering up your page. Your audience stays laser-focused on what’s most important—your listing.

From Landing Page to Dealroom: Closing Deals Made Simple

Once a potential buyer expresses interest, the journey doesn’t stop at the landing page. With just a click, they can enter a Dealroom, a secure space where you can exchange messages, share documents, and negotiate the terms of the deal. The Dealroom keeps all communications in one place, eliminating the need for endless email threads or missed phone calls.

This seamless transition from landing page to Dealroom makes it easy for both you and the buyer to stay organized and move forward with the transaction. Every interaction is private, secure, and efficient, giving you the tools to close deals faster than ever.

The Shopify for Real Estate: Why Brevitas’ Three Tools Work So Well

At Brevitas, we like to think of ourselves as the Shopify for real estate—a platform that gives you all the tools you need to build your business and sell more efficiently. Our trifecta of tools—Email, Landing Page, and Dealroom—works together seamlessly to provide a full end-to-end solution for real estate transactions.

• Email Campaigns: Use our powerful email generator to reach out to your contact lists with stunning, customized emails. Every email is designed to drive traffic to your listing landing page.

• Landing Pages: Once they click through, potential buyers arrive at a beautifully designed, distraction-free page that focuses entirely on your property.

• Dealroom: When they’re ready to take action, the Dealroom gives you and your buyers a secure space to complete the transaction, all without leaving the Brevitas ecosystem.

This integrated workflow means that your leads are never lost in the shuffle. You control the entire journey, from initial email outreach to final deal closure, all on one easy-to-use platform.

Conclusion: A Better Way to Sell Real Estate 

As we roll out these new landing page templates in 2024, we are confident that Brevitas will continue to be the go-to platform for agents and brokers who want to showcase their listings with professionalism and ease. By simplifying the process, we’re giving you more time to do what you do best—close deals.

With powerful automation through liquid variables, beautifully designed templates, and a seamless transition to secure Dealrooms, Brevitas is truly the Shopify for real estate. Whether you’re an independent agent or a large brokerage, our platform is built to help you succeed.

Stay tuned for more updates, and as always, we’re here to help you make the most out of your Brevitas experience.