.svg)
Why Email Marketing Offers the Best ROI for Real Estate Professionals
Email marketing continues to dominate as the most cost-effective digital marketing channel, and real estate brokers and agents are reaping the benefits. In fact, email boasts an unmatched return on investment – around $36 for every $1 spent. This ROI outperforms other channels by a wide margin (for example, social media averages only about $2.80 per $1 spent ), making email the smartest investment for your marketing dollars. The reason is simple: email lets you reach a large audience at minimal cost, and every lead nurtured via email has the potential to turn into a high-value client or transaction.
Not only is email marketing cost-efficient, it’s also a preferred communication method in the real estate industry. According to the National Association of REALTORS®, 95% of agents use email daily, and 89% prefer email when communicating with clients. Unlike algorithms on social platforms, email guarantees that your message lands directly in your contact’s inbox – nearly all clients check their email at least once a day. This direct line to prospects and clients means your property updates, newsletters, and market insights are more likely to be seen and acted upon. For real estate professionals who rely on building relationships and staying top-of-mind, there’s no tool more effective than email.
Maximize Your ROI with Brevitas Email Marketing Tools
Brevitas is a platform designed to help real estate brokers and agents harness the full power of email marketing. With Brevitas, you get an all-in-one solution to create, send, and track high-impact email campaigns. Below, we highlight how Brevitas’ capabilities – from custom contact lists to advanced templates – empower you to boost engagement and conversions from your email outreach.
Upload Your Own Clean Contact Lists
One key to email success is using a high-quality contact list. Brevitas allows you to easily upload your own clean, personally collected contact lists and manage them within the platform. This means you’re emailing people who genuinely want to hear from you, such as past clients, leads, and professional contacts – not random addresses from a purchased list. (In fact, buying email lists is discouraged industry-wide because it leads to poor open rates and can hurt your sender reputation.) Brevitas helps by cleaning and organizing your imported contacts for optimal deliverability, so your messages reach inboxes, not spam folders. By using your own vetted list, you’ll see better open rates, higher trust, and ultimately more leads generated from your campaigns.
Targeted Outreach with Promoted Email Campaigns
Brevitas goes beyond just your personal database. With its Promoted Campaigns feature, you can extend your reach to a huge audience of active real estate investors, buyers, and brokers through the Brevitas network. A promoted campaign is essentially a targeted email blast to subscribers on Brevitas’ property mailing list – comprising thousands of industry professionals who have opted in for real estate opportunities. You can choose from multiple national or state-level lists to focus your outreach by region or property type. For an additional cost, Brevitas lets you send your campaign to anywhere from 20,000 up to 100,000+ potential buyers and brokers who are actively engaged in the market. This level of targeted exposure is invaluable when you’re marketing a new listing or looking to attract out-of-network investors. In short, promoted campaigns provide an efficient way to generate interest beyond your own contacts, accelerating your property’s visibility and inquiries.
Personalization with Liquid Variables and Automated Templates
In real estate, personalized communication can be the difference between an opened email and a quick delete. Brevitas gives you the tools to easily personalize your campaigns at scale using Liquid variables (dynamic placeholders for contact names, company, property details, etc.) in its email templates. Instead of sending a generic blast, you can automatically address each recipient by name and include relevant details about listings that match their interests. This kind of customization significantly boosts engagement – studies show personalized emails can achieve 29% higher open rates and 41% higher click-through rates compared to non-personalized sends. With Brevitas, you don’t need to be a coder to do this; the platform offers a library of pre-designed, mobile-responsive templates that automatically merge in your listing data and client information. These automated templates let you set up a polished, personalized email in minutes. By making every message feel tailored to the recipient, you build trust and keep your audience looking forward to your emails.
Litmus-Tested Templates for Deliverability Optimization
All the beautiful design and personalization in the world won’t matter if your emails don’t reach the inbox. That’s why Brevitas ensures its email templates are rigorously tested with Litmus, an industry-leading email testing platform. Litmus testing helps verify that your campaign displays correctly across all major email clients (Gmail, Outlook, Apple Mail, etc.) and flags any issues that could affect deliverability. In fact, Litmus includes spam filter checks that scan emails against dozens of tests to catch problems that might otherwise send your message to spam. Brevitas leverages this process to optimize every template – from proper HTML coding to sender authentication – giving your emails the best chance to land in your subscribers’ inboxes. The result is higher deliverability and a professional look on every device, which ultimately means better engagement rates and ROI.
Send Campaigns Through Constant Contact (Coming Soon)
We know many agents already use Constant Contact for their newsletters and email marketing. That’s why Brevitas is excited to announce an upcoming partnership with Constant Contact. This integration will allow you to build your email campaigns in Brevitas – using our intuitive editor and real estate-specific templates – and then send them out through your Constant Contact account. In other words, you get the best of both worlds: Brevitas’ powerful template design and property marketing features, combined with Constant Contact’s delivery infrastructure and contact management. Brokers who are comfortable with Constant Contact will be able to seamlessly sync their contact lists and campaigns, saving time and eliminating the need to duplicate work between platforms. Stay tuned for this feature, as it will make Brevitas even more versatile for your marketing needs.
Ready to Boost Your Marketing ROI?
In summary, email marketing remains the most effective way for real estate brokers and agents to nurture leads and close deals online. With Brevitas’ suite of email marketing tools, you can take this high-ROI channel to the next level – importing your own quality contacts, reaching new audiences with promoted campaigns, personalizing content at scale, and ensuring top-notch deliverability. It’s everything you need to engage clients and generate more leads, all in one place.
Start Using Brevitas Email Marketing Now
