How to Perform Best on Brevitas

06/02/2025

Technology

Visual Presentation: Best Photo Practices

Professional, High-Resolution Images

First impressions matter in the digital marketplace. Brevitas advises using high-quality images (at least 1200px wide) to ensure listings display crisply on all devices. Invest in professional photography or meticulous framing of key spaces – well-composed hero shots of interiors, exteriors, and amenities will grab attention. Optimize each photo for web use by compressing file size without losing clarity, so pages load quickly. Include multiple angles and shots of architectural details or landscaping. Listings with high-quality photography receive significantly more attention.

Photo Standards

Maintain a clean, polished look by avoiding text overlays, logos or watermarks on listing photos. Ensure all imagery is properly licensed or owned to prevent copyright issues. Consider adding supplemental visuals that deepen understanding of the asset: for example, an annotated floor plan, a site map, or a neighborhood map can provide context. Embedding a virtual tour or 3D walkthrough on the Brevitas page can further engage remote investors by giving them an interactive feel for the property long before an in-person tour.

Email & Contact Strategy

Activate Your Sphere of Influence

Before broad marketing, tap into your existing network. Export and consolidate your best contact lists – former clients, investor leads, and referral partners – and let Brevitas clean them automatically. The platform’s email tools eliminate bounce addresses and outdated entries, maximizing deliverability. Send an early announcement to this vetted list once your listing is live. The message should highlight the property’s standout features (e.g. location, rent roll, cap rate) and link directly to your Brevitas listing page.

Campaign Enhancements

For broader reach, use Brevitas’ Promoted Email campaigns. This feature can broadcast your listing to a targeted audience of 20,000–100,000+ industry subscribers (investors, brokers, developers) on the Brevitas network. Such campaigns are especially valuable for attracting out-of-network capital on high-profile or off-market deals. In every email – promoted or organic – include a strong call to action (e.g. “Schedule a Tour,” “Download Brochure,” “View Full Listing”) prominently. Embedding a thumbnail or teaser photo of the property can also increase engagement by giving recipients a visual preview.

Landing Pages & Document Packages

Dedicated Landing Pages

Every Brevitas listing can have its own branded, SEO-friendly property page. Use this single-property site to deliver a polished, immersive presentation: feature high-resolution photos, a compelling narrative of the asset, rent roll highlights, and easy contact buttons. Embed rich content – virtual tour videos, drone overviews, floor plans, and maps – to keep visitors engaged. The page’s built-in inquiry form or “Contact Broker” button makes it simple for serious buyers to send a message, turning interest into action.

Attach Essential Documents

Supporting documents are key to investor diligence. Use Brevitas’ deal room or document package to attach all relevant files – signed leases, tenant rent rolls, operating statements, site surveys, and offering memoranda. If the property is being sold “as-is,” include environmental reports, zoning documents, or engineering studies as needed. Require an NDA up front for any detailed financials or sensitive data. Brevitas provides a secure deal room for each listing, ensuring that only authenticated, qualified prospects can access those documents.

Promote & Share the Listing

Platform Tools

Leverage Brevitas’ internal networking features. In addition to email campaigns, you can publish a listing alert to subscribers of specific regions or asset classes on the platform. Monitor your listing’s dashboard metrics – views, saves, inquiries – to gauge interest. For example, if a listing is seeing high impressions but few inquiries, it may need a stronger call-to-action or revised wording. Brevitas’ analytics help identify these gaps so you can adjust your strategy quickly.

Multi-Channel Promotion

Broaden exposure by sharing your Brevitas link externally. Post the property with a teaser image on professional channels like LinkedIn and Twitter, emphasizing its unique aspects in the caption. Include the link in your company newsletter or distribute it to tenant associations, 1031 exchange intermediaries, and local business networks. Treat the Brevitas landing page as a custom microsite: each share drives traffic back to Brevitas while reinforcing your personal brand. Use tracking parameters in your links so you can measure which channels deliver the best traffic.

Lead Management & Follow-Up

Prompt Response Protocols

Fast follow-up is non-negotiable. Studies show that responding to leads within one hour makes you dramatically more likely to qualify and convert them. As soon as an inquiry arrives – via Brevitas, email or phone – send a brief acknowledgment. Use a templated response that introduces yourself, recaps the request, and offers next steps (for example, scheduling a call or tour). Assign team members or an assistant to monitor incoming messages so no lead goes unanswered. This responsiveness underscores your professionalism and keeps you top-of-mind.

Structured Follow-Up

Develop a systematic follow-up cadence. If a prospect doesn’t respond to your initial reply, follow up again in 24–48 hours with a friendly check-in. Each outreach should provide additional value – for example, send a market comp, financial update, or answer any outstanding questions about the asset. Log every contact attempt in your CRM or the Brevitas deal room so you know which leads have been engaged and how. Consistent, professional persistence often turns early interest into a closed deal.

Listing Monitoring & Optimization

Engagement Analytics

Regularly audit your listing’s metrics. Look at impressions (how many people saw it), click-throughs to the property page, and inquiry conversion rate. These numbers tell a story: high impressions with low clicks might indicate unenticing headlines or images, whereas many clicks but few inquiries could mean the audience is interested but needs a stronger incentive. Compare performance to similar assets in your portfolio to identify anomalies. Use these insights to focus your marketing: for example, refreshing photos or adjusting messaging can improve engagement.

Strategic Considerations

Market Positioning

Align the listing narrative with the ideal buyer profile. If the property is suited for an owner-user (such as a local company seeking space), emphasize occupancy details and any conversion potential. If it’s a value-add play, highlight under-market rents, redevelopment options, or zoning flexibility. A 1031-exchange investor will care about deferred tax benefits, so note any favorable closing structure or tax deferral features. Using the right terms and data points for your target segment makes the listing resonate strongly with the intended audience.

Risk & Regulatory Notes

Transparency builds trust with high-end investors. Disclose all material issues up front: if the site has environmental concerns, floodplain risks, or comes “as-is,” make that clear in the listing. Summarize any relevant surveys or reports and include them in the document package. If applicable, provide a depreciation schedule or tax-basis summary for investors concerned with accounting. By surfacing these factors early (often as bullet points or footnotes), you demonstrate credibility and preempt surprises during due diligence.

Frequently Asked Questions

What makes a CRE listing stand out? A top-tier Brevitas listing combines professional visuals, complete data, and a clear value proposition. High-resolution photos and well-designed floor plans, along with a polished description and key financial metrics, set it apart. Emphasizing unique selling points (like anchor tenants, strategic location, or value-add upside) and utilizing all available media (videos, infographics, maps) creates a memorable package that attracts serious investors and drives faster transaction timelines.
Can I add downloadable financials? How secure is that? Yes. Brevitas allows uploading financial spreadsheets and offering documents into a secured deal room. Prospects must agree to an NDA or log in to access these files. The deal room tracks who views or downloads them, ensuring your sensitive data is shared only with authenticated, approved users. This way you can provide detailed financials (rent roll, pro forma, etc.) confidently to qualified parties.
What’s the average response time to leads? Top-performing professionals respond almost instantly – typically within minutes if possible, but certainly within the first business hour. Studies show that contacting leads within one hour dramatically increases qualification rates. In other words, the faster the reply, the more likely you lock down that lead before a competitor. Aiming for same-hour acknowledgments on all Brevitas inquiries is considered a best practice and demonstrates that you prioritize the investor’s time.
Is a promo budget worth the bump in visibility? It can be for the right listing. Promoted Email campaigns are essentially targeted paid marketing: you pay to get in front of tens of thousands of investors quickly. For time-sensitive or distinctive properties, this often pays dividends in speed-to-lead. Even a modest spend can deliver dozens of additional qualified inquiries, which on a large asset could justify the cost. Think of it as buying enhanced placement in the market’s inbox; on the right deals, it often accelerates the sales timeline.

Advanced Touches: Credibility & Trend Signals

Institutional & Macro Value Factors

Institutional and capital-market signals can reinforce your pitch. Tie your listing to current trends: for example, cite recent data showing investor appetite. CBRE’s 2025 investor survey found that over 70% of investors plan to deploy more capital this year, attracted by favorable pricing (https://www.cbre.com/press-releases/investors-poised-to-deploy-more-capital-in-2025-as-u-s-commercial-real-estate). Mention interest rate trajectories if relevant, or cite local economic indicators. Including a high-level capitalization table or ownership breakdown in your pitch can also help institutional buyers evaluate your offering quickly.

Reputation & Trust Building

Subtle cues can enhance trust in your listing. If available, include brief testimonials or case highlights – for instance, noting that an anchor tenant is a Fortune 500 company or that you successfully closed a similar deal recently. Highlight any recurring clients or repeat listings as evidence of credibility. Ensure your Brevitas profile is up-to-date with your professional bio and track record; savvy investors often check the listing agent’s background. Every touchpoint – from email to site visits – should reflect that this deal is backed by an experienced, reputable team.

Closing Summary Checklist

High-quality, compliant listing images (clearly lit, watermark-free, optimized)
Clean, segmented email lists and scheduled announcement campaigns
Property landing page with branded design and analytics tracking
Comprehensive document package uploaded (leases, financials, surveys, NDAs)
Multi-channel sharing (Brevitas tools, LinkedIn, newsletters) with performance monitoring
Prompt lead response (within 1 hour) with all outreach logged
Ongoing listing optimization based on analytics (keyword tweaks, new photos)