Kennesaw: A Premier Destination for Commercial Real Estate

Introduction

Kennesaw, a thriving city in Georgia, presents a compelling opportunity for commercial real estate (CRE) professionals. With a population exceeding 33,000 and strategically situated in the Atlanta metropolitan area, Kennesaw boasts a diverse economy anchored by industries such as logistics, technology, and education. Its unique positioning within the CRE landscape is fueled by robust infrastructure and a strong local economy, making it an attractive market for investors and developers alike.

Economic and Industry Overview

Kennesaw is home to a dynamic mix of industries that drive demand for various commercial property types, including office, industrial, and retail spaces. The city is part of Cobb County, which emphasizes economic development through initiatives such as SelectCobb, aimed at attracting new businesses and supporting existing ones. Key industry sectors in the region include:

• Logistics and Distribution: Kennesaw’s proximity to major transportation hubs makes it an ideal location for logistics firms seeking industrial and warehouse spaces.
• Technology and Innovation: The tech sector is rapidly growing, spurring demand for office and flex spaces to accommodate startups and expanding companies.
• Education: Kennesaw State University, one of the largest universities in Georgia, plays a significant role in driving economic activity and demand for mixed-use and retail developments.

Strategic Location and Transportation Infrastructure

Kennesaw's strategic location offers significant logistical advantages:

• Highways: The city is conveniently located near major interstates such as I-75, providing easy access to Atlanta and other key markets.
• Airports: Proximity to Hartsfield-Jackson Atlanta International Airport, one of the world's busiest airports, enhances Kennesaw’s appeal for global business operations.
• Rail Lines: The city is served by freight rail lines, facilitating efficient distribution and supply chain operations.

For more information, visit the Georgia Department of Transportation and the Hartsfield-Jackson Atlanta International Airport sites.

Commercial Real Estate Inventory & Zoning

Kennesaw's CRE market is characterized by diverse submarkets:

• Central Business District (CBD): Offers a mix of office and retail spaces.
• Industrial Corridors: Located along major highways, these areas are ideal for logistics and manufacturing facilities.
• Innovation Districts: Emerging areas focused on tech and research-driven developments.

The city provides incentives for developers, including zoning overlays and tax abatements. For zoning maps and parcel viewers, visit the City of Kennesaw Planning and Zoning.

Major Employers and Institutions

Kennesaw hosts several major employers and institutions that bolster its CRE demand:

• Kennesaw State University: A major educational institution driving demand for multifamily and retail spaces.
• Cobb County School District: One of the largest employers in the area.
• Corporate Headquarters: Companies like Yamaha Motors Corp. USA maintain a significant presence.

For more information, explore the Cobb Chamber of Commerce and the Kennesaw Business Directory.

Notable Commercial Developments & Projects

Kennesaw is witnessing several large-scale development projects:

• Mixed-Use Developments: Projects like the Kennesaw Marketplace integrate retail, office, and residential spaces.
• Innovation Parks: Designed to foster tech and research advancements.
• Opportunity Zones: Provide tax incentives for investment in designated areas.

Visit the Kennesaw Planning Department for planning maps and project details.

Building Permits, Planning, and Development Tools

Explore the following resources for building and development:

• City of Kennesaw Building and Safety Department
• Permitting Portal
• Parcel Map Viewer / GIS
• Planning Commission
• Development Code

Market Data & Economic Reports

Access valuable data sets and reports through:

• U.S. Census Bureau
• Kennesaw Open Data Portal
• Economic impact reports available through local economic development agencies

Leverage Brevitas’ AI-powered aggregation and insights by exploring Brevitas’ Kennesaw CRE dashboard.

Why Use Brevitas for Kennesaw CRE?

Brevitas offers a suite of AI-driven tools tailored for CRE professionals:

• AI-Driven Discovery: Streamlines property search and market analysis.
• Real-Time Market Alerts: Keep abreast of the latest market trends and opportunities.
• Smart Property Pages: Enhance listing visibility with auto-generated content.
• Dealroom Collaboration: Facilitate seamless transactions with integrated tools.

Unique features include email and landing page tools, broker and developer integrations, exclusive listings, and premium exposure. Explore how Brevitas can elevate your Kennesaw CRE strategy here.