5 Email Marketing Strategies That Every Commercial Real Estate Professional Should Use

03/27/2025

Tech Cre

Email marketing is one of the most powerful channels for reaching prospects in commercial real estate. In fact, industry research shows email delivers an astonishing ROI of up to 4,200% (about $42 for every $1 spent), far outperforming social media and PPC ads in cost-effectiveness. It also converts roughly 40% more leads than social media marketing for real estate according to recent statistics. Nearly all agents already use email daily – 95% of REALTORS^® do, and about 89% prefer email for communicating with clients per NAR data. Compared to paid ads or social posts (e.g. a typical Facebook real estate ad has only ~1.6% click-through rate), emails see much higher engagement (the average CRE marketing email has a ~23% open rate and ~2.5%+ click rate). These numbers prove that when it comes to commercial real estate email marketing, a well-executed campaign can yield more qualified leads at a fraction of the cost of other channels.

Beyond the impressive stats, email gives you a direct line to your audience without being subject to algorithm changes or pay-to-play visibility. You control the messaging and timing, ensuring your listings and insights land in prospects’ inboxes consistently. This is especially crucial in CRE, where building relationships and staying top-of-mind can make or break a deal. By incorporating the following five CRE email marketing tips and strategies into your outreach, you can nurture leads more effectively and close more transactions. Modern platforms like Brevitas – an all-in-one CRE marketing tool – make it easy to implement these strategies with automation. Let’s explore the five email tactics every broker should be using.

1. Automated Property Emails – One-Click Campaigns

The first strategy is to use automated emails for CRE brokers that showcase new listings or property updates. Instead of crafting each property email from scratch (which can take hours), leverage tools that generate branded email flyers with a few clicks. For example, Brevitas email campaigns let you select a listing, choose a template, and instantly produce a polished email blast to send to your contacts. All the key property details – photos, price, address, specs, your contact info, etc. – are automatically pulled in from your listing data. This means you don’t need any coding or design skills to create professional emails. The heavy lifting is done for you by the platform’s automation.

By using one-click campaign generation, you ensure every property email is consistently formatted and on-brand. It saves enormous time and effort. What used to require hiring a designer or fiddling with generic email software can now be done in minutes. Simply pick a real estate-specific template (often already mobile-responsive and tested), verify the auto-filled content, add a personal note, and hit send. Top brokerage teams have adopted this approach to market listings faster – often emailing new deals to their investors the same day a listing goes live. The benefit is two-fold: you get speed to market, and you maintain a high-quality presentation every time. Automated property emails help you actively push your listings out to interested buyers/investors, rather than passively waiting for them to find it on an MLS. It’s a simple strategy that dramatically increases your reach with minimal effort.

2. Landing Pages – Drive Traffic to Dedicated Property Pages

The next strategy is to link your emails to a dedicated property landing page for each listing. Don’t just send prospects to a generic listing on a portal or attach a PDF flyer – instead, funnel them to a tailored web page that showcases the property and captures leads. By using landing pages, you provide an information-rich destination where interested buyers can immediately learn more and inquire. This focused approach boosts conversion. According to Brevitas, driving email clicks to a dedicated property page yields “far better conversion results” than pointing them to general listings or untracked links in their experience.

Every Brevitas listing, for example, comes with its own custom landing page (complete with your branding, property details, photos, and an inquiry form). When you send a marketing email about the property, include a clear call-to-action button that directs recipients to that landing page. Once there, they can see all the vital information at a glance and easily contact you or request more details through the page. This streamlined path greatly improves your lead capture. Instead of a prospect getting a basic email and then having to call or hunt for more info, they can click through and immediately engage online. You also gain tracking benefits – you’ll see how many people clicked to the page, and those who fill out the form become inbound leads in your system. In short, pairing your email campaigns with dedicated landing pages creates a powerful funnel: the email generates interest, and the landing page converts that interest into actionable leads.

3. Constant Contact Integration – Segment and Track Your Audience

Many brokers use popular email services like Constant Contact to manage their mailing lists and newsletters. A smart strategy is to integrate those tools with your CRE platform for enhanced segmentation and tracking. Brevitas now offers direct Constant Contact integration, allowing you to sync your contact lists and email campaigns with your Constant Contact account as announced in a recent update. This means you can design an automated property email in Brevitas (with all the real estate-specific content easily populated), and then send it through Constant Contact to take advantage of its robust distribution, contact management, and analytics features.

How does this help? First, you can leverage Constant Contact’s segmentation capabilities to target specific subsets of your audience. For example, you might segment investors by property type or location and send more tailored emails – a multi-family listing email goes only to multi-family investors, a retail deal to retail-focused contacts, and so on. Segmented email campaigns tend to perform significantly better than one-size-fits-all blasts (one study found a 76% higher click-through rate when emails were segmented based on user behavior) ¹. Second, the integration lets you use Constant Contact’s tracking and CRM features to monitor engagement. You’ll get detailed reports on opens, clicks, bounces, and unsubscribes, helping you refine your approach. Constant Contact is known for strong deliverability as well – it will assist with managing opt-outs and ensuring your emails reach inboxes. By syncing Brevitas with Constant Contact, you get the best of both worlds: automated, beautiful CRE-specific emails and the advanced targeting + analytics of a dedicated email marketing service. This leads to more effective campaigns and a clearer picture of your outreach’s ROI.

4. Drip Campaigns – Nurture Leads Over Time

Not every prospect is ready to invest or list with you after a single email. That’s where drip campaigns come in. A drip campaign is an automated series of emails sent on a schedule or triggered by user actions, designed to nurture leads gradually. In commercial real estate, the sales cycle can be long – investors may evaluate opportunities for months, and owners might need nurturing before deciding to list a property with you. Setting up a drip email sequence helps you stay engaged with leads without overwhelming them. For example, when a new lead comes in from a property inquiry, you could enroll them in a drip campaign that first sends the offering memorandum, then a few days later a market insights email, later a success story or case study, and so on. This keeps the conversation going and builds trust over weeks or months.

Drip campaigns are highly effective at converting warm leads into clients. Because the messaging is spaced out and targeted, recipients are more likely to open and click these emails than generic blasts. In fact, research shows that drip emails have around an 80% higher open rate and 3 times the click-through rate of one-off email sends, and can generate about 50% more sales-ready leads through consistent nurturing according to industry reports. For a CRE broker, this could mean that leads who might have gone cold after one touch instead keep engaging with your content and eventually turn into deals. The key is to provide value in each drip email – share market updates, helpful tips (e.g. financing options, 1031 exchange deadlines), new listings that match their criteria, or even personal check-ins. With Brevitas or your email platform, you can automate these touchpoints so that once a lead is entered into the system, they receive a curated flow of emails without you manually hitting send each time. Drip campaigns ensure you “never forget” to follow up and help move prospects down the funnel steadily, all while you focus on active clients and negotiations.

5. Alert Emails – Leverage Automated Listing Alerts

The fifth strategy takes advantage of automation on the buyer side: listing alert emails. In modern CRE marketplaces like Brevitas, buyers and investors can save search criteria and get email notifications whenever a new listing matches their requirements. As a seller’s broker, this feature essentially gives you free, instant exposure to hot leads. The moment you post a new property on the platform, the system will automatically send an alert email to all users whose saved search fits that deal (for instance, “Industrial properties in Texas under $5M”). These alert emails are incredibly powerful for engagement – they go out to people actively looking for that type of opportunity, so the open and click rates are very high. It’s not uncommon to see a flurry of inquiries right after an alert blast, because the recipients know it’s a new listing that aligns with what they want.

Every commercial broker should be taking full advantage of this by encouraging prospects to use alerts and by posting listings on platforms that offer them. When your listing hits those inboxes automatically, you dramatically expand the reach beyond just your personal contact list. This can often lead to multiple interested parties quickly, creating competition and urgency around the deal. It’s essentially a form of passive marketing that works 24/7 for you – even while you’re asleep, the system can be matching your listing to buyer criteria and emailing them the details. Using Brevitas’s alert emails as part of your strategy helps ensure no potential buyer falls through the cracks. Remember, visibility is everything: 87% of real estate agents say the main benefit of digital marketing is increased exposure for their listings¹. Automated alerts maximize exposure by promptly putting your properties in front of the right people. It’s a simple but highly effective tactic to boost engagement without any extra effort on your part.

Conclusion

In today’s competitive CRE landscape, smart email marketing can give you a serious edge. By implementing these five strategies – from one-click automated property emails to segmented drip campaigns – you’ll keep your pipeline full and your prospects engaged at every stage. The beauty is that all of these tactics work together: you send a branded email blast about a new listing, drive recipients to a landing page for more info, capture leads who then go into a drip nurture sequence, and automatically alert other matching buyers through platform notifications. This multi-pronged approach ensures maximum visibility and consistent follow-up, which ultimately means more deals closed.

Crucially, tools like Brevitas make it easy to execute all of this in one place. Brevitas provides an all-in-one solution with automated email campaign generation, built-in property landing pages, contact list integration (including Constant Contact sync), and alert distribution to an active investor network. Instead of juggling separate systems, you have a centralized hub for your commercial real estate email marketing. The result is a more streamlined workflow and higher-quality marketing output with less manual work. By embracing email automation and the strategies outlined above, you can nurture relationships at scale while focusing your personal time on negotiations and client meetings. It’s a smarter way to market properties that every broker – from independent agents to large brokerages – should be utilizing.

Call to Action

Ready to elevate your marketing and close deals faster? Harness the power of these email strategies with Brevitas’s platform. Sign up for a free Brevitas account today to get access to one-click email campaigns, landing page builders, and more. Or, if you’d like a personal tour of the features, request a demo from our team to see how Brevitas can transform your CRE email marketing efforts. Don’t miss out on the competitive advantage that streamlined email marketing can provide – start leveraging Brevitas for your next campaign and watch the inquiries roll in.